SyCara’s board of directors includes SEO industry leaders and experts. The board of directors works with the management team to ensure a solid business acumen.
 | Jeffrey Pruitt – DirectorJeff Pruitt is Director of Sycara and CEO of Tallwave, a company formed in 2009 as a venture accelerator to drive digital marketing startups, among them SyCara. Tallwave provides early stage companies with business management, intellectual capital, marketing and sales support.Pruitt formerly served as President of iCrossing from 2002-2006. He was an early driver in the development and growth of iCrossing, the largest independent search and interactive agency. Mr. Pruitt joined iCrossing in 2000 as Chief Financial Officer and Director of Business Development. During his tenure at iCrossing revenues grew from $2M to $100M.He previously worked in the Audit and Finance Divisions at Arthur Andersen, one of the ‘Big Six’ accounting firms. Mr. Pruitt has an undergraduate accounting degree from Arizona State University and is a Certified Public Accountant (CPA).Pruitt serves as chair of SEMPO (Search Engine Marketing Professional Organization) and has helped drive the trade group’s initiatives in industry research and best practices education. He is also on the board fro the Greater Phoenix Economic Council. Pruitt is a frequent speaker at industry conferences including Ad:tech, SES, OMMA, and Baidu World in Shanghai and Moscow. |
 | Robert Murray – DirectorRobert J. Murray has been CEO of iProspect since 2007, having previously served as President (2000 – 2007).Murray holds an MBA from Harvard and a bachelor’s degree from Boston University’s Carroll School of Management Honors Program. Both degrees are in business administration. Murray worked as a manufacturing and marketing strategy consultant at Bain & Company, Inc. in Boston, MA before moving to iProspect. Murray has shared his experience and expertise in industry publications such as MediaPost, DM News, Target Marketing Magazine, Search Engine Land, and iMedia Connection. He has also spoken at premiere events such as ad:tech, Search Marketing Expo, Search Engine Strategies, and OMMA. He serves on the board of directors of the New England Chapter of the American Association of Advertising Agencies and was included in the 2008 and 2009 “Who’s Who in Search” by BtoB Magazine. |
 | Fionn Downhill – DirectorFionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO).She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and is actively involved in the Search Engine Marketing community.She is a Search Engine Watch subject matter expert and wrote a very successful column called “The Business of Search”. She is an accomplished speaker on the subject of search marketing and search marketing training, and has spoken at ad:tech, Search Engine Strategies, SMX Expo, OMS, Arizona Women in Leadership Forum, Searchnomics, AMA, Society for women engineers to name a few. |