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Traffic
Monthly Visitor Session
Visitors to your site are tracked based upon the analytics software being used but generally consists of a user who visits your site one or more times, then becomes inactive for a set period of time-usually 30 minutes.
Summary
The Traffic Summary Report charts the number of monthly visitors to your site from direct, organic, referral sites, CPC and unknown methods. You can also analyze traffic for a number of months or simply compare the current month to the previous month's data.
Traffic Trend
The Traffic Trend Report charts traffic over a specified number of months to your site from direct, organic, referral sites, CPC and unknown methods.
Organic Traffic Detail
The Organic Traffic Detail charts organic traffic from the search engines. It breaks down all the major search engines as well as groups other organic sources so that you can predict and analyze monthly traffic.
Top Referrers
The Top Referrers chart shows the details of each source that directed traffic to your site and allows you to compare results for two different reporting months if you want to analyze how a referring site has improved your traffic or not.
Branded vs. Non Branded
The Branded vs. Non-Branded chart indicates all traffic based on branded or non-branded terms.
Top Keywords
The Top Keywords report shows a table of all the top keyword traffic generators for each month in the range, the number of sessions created by those keywords, and the revenue and goals for each.