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Elixir Interactive President & CEO, Fionn Downhill, will be speaking later this month in Chicago on “Brand, Trademark & Reputation Management”. Downhill brings her extensive experience in both online reputation management and search engine optimization to this discussion on the importance of both leveraging and protecting one’s brand and online reputation. Downhill will be appearing [...]
How to measure the impact of online brand and reputation management – Ashley Reichelt – ORM Strategist Many reasons have been cited as to why reputation management is neglected until after an attack has already occurred. It is often a misconception that only bad companies have bad reputations. That they deserve the reputation they have, when the [...]
Online Reputation Management Metrics is a post from: Elixir Interactive
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Elixir Interactive has finally released the results of a ground-breaking case study which carefully documents an ongoing attack against our brand. “Brands Under Attack: Elixir Interactive Online Reputation Management Case Study” details the methodical campaign employed by an anonymous company or individual and designed to populate the search engine results for Elixir’s brand search terms [...]
Elixir Interactive Publishes Online Reputation Management Case Study is a post from: Elixir Interactive
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If you have decided that your company needs a reputation management campaign, it is likely that there has been some kind of attack on your reputation already. If this is the case and you go with a company that can’t produce the results they claim, it is a waste of your money and time. This [...]
Online Reputation Management: Why Your Company Needs It and for How Long is a post from: Elixir Interactive
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The first thing to do in any online reputation management campaign is to analyze the current search results. Most people conducting a search won’t go past page one and the numbers that do drop off further and further for each page. The top thirty results are usually a good indicator of the farthest anyone is [...]
Important Things To Remember with Online Reputation Management is a post from: Elixir Interactive
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There are a few things you want to get right before there is a problem with your online reputation. An online reputation management campaign won’t be as successful if you don’t already have certain standards in place. You will need to consider whether your organization operates with integrity and good intent. Do you live up [...]
Getting Great Online Reputation Management is a post from: Elixir Interactive
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