About Us

SyCara is a division of Elixir Interactive
We at Elixir Interactive have been dedicated to developing our clients' web presences for over 6 years. SyCara has been the tool with which we have met our clients' experience managing content and traffic service support needs. In recognition of its superior performance, we are now offering this formally exclusive service to you.

Gaining an advantage in internet business depends upon directing traffic through search engine marketing. It is clear to us that any business or organization can gain a significant competitive advantage by integrating search engine marketing practices into its daily operations.

In fact, the same search engine marketing tools and experience that have led to our growth can easily be applied to your business or organization. It is for this reason we have created the service site SyCara.com, your partner in Enterprise SEO monitoring and reporting.

The SyCara name is a combination of Sy, which is a standard abbreviation of security, and a Gaelic term Cara, which means friend. Our services will enable your business or organization to achieve its goals. That's the kind of support that you expect from your friends, and that's the kind of support you can expect from SyCara.com.

Our team

Since its creation SyCara's team of strategists, journalists, engineers, designers, developers and media managers has helped companies connect with their customers and establish trust with their brands. The people that make up SyCara bring years of experience working for large and mid-sized brands.

Fionn Downhill - CEO
Fionn helped to create SyCara through her endeavors with Elixir Interactive with a passion for search and a desire to deliver results that were beyond expectation. Fionn is heavily involved in the SEO industry and advocacy of best practices. She served on the board of the Search Engine Marketing Professional Organization (SEMPO) and was a founding member the SEMPO Institute, which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is an accomplished speaker on the subject of search marketing and has spoken at Ad:Tech, AMA, Search Engine Strategies, SMX, Searchnomics, American Marketing Association, PRSA and the Society for Women Engineers. She is a subject matter expert in Online Reputation Management and has been interviewed by the Wall Street Journal and Computer Weekly, as well as quoted in the book "Radically Transparent."

Fionn is born, raised and educated in Ireland - and proud of it. After completing her management education, Fionn specialized in training and received advanced qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain. She had the privilege of working with a number of large, multi-national organizations such as British Airways and Price Waterhouse and brings that international experience to work for SyCara clients.

Read more from Fionn on her blog.

Dylan Downhill - COO
Dylan is a renowned expert on search engine marketing and was integral in developing the curriculum for the Search Engine Marketing Professionals Organization(SEMPO) Institute, the educational arm of SEMPO. He is an industry-veteran and prior to SyCara led the software development efforts for a major hotel reservation systems organization. During this time he helped increase online reservations by more than 1500%. Dylan owned and operated a successful IT consultancy business in England and has been developing enterprise-class web applications since 1997.

Dylan is the chief architect of SyCara's proprietary reporting and monitoring technologies. In addition, he oversees SyCara's Optimization Engineering team, which is responsible for developing and implementing search and social strategies for all of SyCara's clients.